What? 100% recyclable? That isn't new! ALL water bottles are recyclable. Eco shape? Smaller label? Less plastic? Whatever. Ooooh, it's FLEXIBLE! That's it, I am *so* sold! Gimme that bottle! As I'm sure all water companies must have heard by now that 60 million empty water bottles are thrown away (read: not recycled) every freakin' day in the US. And, to make matters worse one single person uses 166 disposable plastic water bottles each year.
Is this greenwashing? I certainly felt like it was yesterday as I watched every single meeting attendee throw their water bottles, soda cans, cardboard deli trays and napkins straight into the trash can. I think it's better than nothing, but barely so. Is it deceptive to try to make the consumer feel good about buying this plastic bottle over the other plastic bottle? Isn't any plastic bottle in the landfill a bad plastic bottle? If you don't recycle it, how is this bottle that much better than any other?
Ahhh, if it smells like greenwashing, then I'm pretty sure each sip tastes like greenwashing. Or, BPAs, whatever comes first.